Category:Creating a design goal

From WikID

Creating a design goal

A product design process is preceded by a product planning process, as was explained in the first part of this reader. In the product planning process, policies are formulated based upon an internal and external analysis of the market and the company. The product planning process ends with the formulation of a design brief, which forms the start of the product design process. Sometimes the product ideas are already mentioned explicitly in the design brief, and sometimes the product design process starts with a search for relevant product ideas. In any case, the product design process always begins with a stage in which the design problem (or challenge) will be analysed.

A first description of the design problem is stated in the design brief. The analysis of the design problem serves the formulation of a design goal or goals. Hence this first section of design methods: creating a design goal. Design goals are broad declarations of intent that can be elaborated into more specific goals. For instance, the designer could study the motivation of the problem owner, the need in the market, the context in which the product is used, competitive products, user behaviour, the product’s functions, the company’s production facilities etc. After this analysis, conclusions are drawn, which are often in the form of requirements, a design philosophy, a mission statement, or a product vision.

In this section, creating a design goal, various methods are presented that facilitate the first stage of a design process: the analysis of the design problem, and the formulation of a design specification.

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