Value of design

From WikID

Industrial design is used as a means to innovate in the product innovation process. But the actual added value effect of design is hard to describe quantitatively, as not every effect is measurable and numerous factors are influencing the outcome as well.

In literature, the effect of design is often measured by comparing the degree of application of design in the development process and the performance measures of the outcome. It is found that design has a positive influence on the overall company performance, and that the influence is larger in emerging design industries.[1]

Joziasse summarized the added value of design with the measures in Figure 1.

Added value.png

Figure 1. Added value of design[2]

Perception of the value of design

In practice, there seems to be a gap between what the designer thinks his added value is and what the company thinks his added value is. Whereas design literature and education states that the added value of design merely lies in the integration of all involved aspects, companies mention cost reduction, styling and quality as the main reason to hire designers.[3]

References

  1. Gemser, G. and Leenders, M.A.A.M. (2001). How integrating industrial design in the product development process impacts on company performance. Journal of Product Innovation Management, 18, pp. 28.
  2. Joziasse, F. and Selders, T. (2009). The Next Phase: Laying Bare the Contributions of Design. Design Management Review, 20(2), pp. 28-36.
  3. Bohemia, E. (2002). Designer as integratior: reality or rhetoric? The Design Journal, 5(2), pp. 23.
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